Philippines Tourism Taps MTV

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Looking to lure young adventure travelers, the Philippines Department of Tourism is partnering with MTV. Beginning in February, the “MTV Revelations” campaign will kick off in 12 countries including the U.S., U.K., China and Japan. The effort is comprised of a series of TV spots starring MTV VJs. Through a number of vignettes, they each share personal stories and experiences they had in the Philippines.

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