Philip Morris Wants to Say Goodbye to Smokeable Cigarettes for Good With the Media’s Help

The tobacco giant pushes for a 'smoke-free world'

Philip Morris has committed to providing smoke-free alternatives whenever possible. Getty Images

When you think of Philip Morris, you probably think of cigarettes. But the 171-year-old tobacco company is now looking to sever that association. Today at the Cannes Lions festival, the company called on the creative and communications communities to help push its agenda of creating a “smoke-free world.” Yes, you read that correctly: Philip Morris International wants to do away with smokeable cigarettes and instead push the use of heated tobacco and e-cigarettes.

@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.