Phar-Mor Backs New Stores

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Yaffe & Co. this week launches a branding campaign for Phar-Mor’s renovated “Super Phar-Mor” drugstores, the chain’s first such effort in about five years, as it continues its repositioning.
The work includes five 30-second TV spots, three radio spots, newspaper and direct mail circulars breaking today in Phar-Mor’s major Ohio and West Virginia markets, said Michael Morin, executive vice president at Southfield, Mich.-based

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