Tanya Gazdik


This is a Profile

Chevy Gets Selective With Tagline

Brand Marketing

Bow Tie Icon to Cover in Some Ads; Jingle Retooled for 3 Models DETROIT–General Motors’ Chevrolet division has used “Genuine Chevrolet” as the tagline for its cars for almost four [...]

This is a Profile

GM Shops Go Regional

Brand Marketing

General Motors’ five national agencies are preparing to take on the automaker’s regional advertising duties, previously handled by dozens of agencies across the country. D’Arcy Masius Benton & Bowles, Troy, [...]

This is a Profile

Montana at the Movies

Brand Marketing

Pontiac Minivan Spot Rolls Into Theaters DETROIT–General Motors’ Pontiac-GMC division is taking one of its TV spots for the Pontiac Montana minivan to the big screen. A specially edited 40-second [...]

This is a Profile

Doner Pulls Toronto Office A Little Closer

Brand Marketing

Doner is restructuring its Canadian operations in order to integrate the Toronto office more with its Southfield, Mich., headquarters and better position it to take on new business. The move [...]

This is a Profile

JWT to Amplify Blaupunkt

Brand Marketing

J. Walter Thompson here has been assigned the task of resurrecting the Blaupunkt electronics brand, long revered by audiophiles. The Robert Bosch Corp., which markets the brand, awarded the creative [...]

This is a Profile

BP Amoco Work Fuels Doner

Brand Marketing

Doner has bested M&C Saatchi, London, for a Pan-European assignment from BP Amoco to promote BP’s “clean fuels,” according to sources. The two shops have been battling for the creative [...]

This is a Profile

Mars Getting ‘N Sync With Teens

Brand Marketing

Promo Links Pop Band to SmithKline Beecham’s Acne Ointment DETROIT–Mars Advertising has designed a multifaceted campaign that links pop band ‘N Sync with SmithKline Beecham’s Oxy Balance acne prevention ointment. [...]

This is a Profile

Damon to Lead GM Promo Shop

Brand Marketing

General Motors has tapped a former Campbell-Ewald Advertising executive to head up R*Works, the automaker’s new national promotions agency. Ty Damon, formerly executive vice president of cross-brand marketing at CEA [...]

This is a Profile

Laying Down the Law

Brand Marketing

TraverRohrback Touts Legal Help Program DETROIT–A new campaign from TraverRohrback challenges the stereotype of lawyers as spotlight-seeking cashmongers with no regard for right and wrong. The Kalamazoo, Mich., agency touts [...]

This is a Profile

Buick Links to Links

Brand Marketing

Golf Ads Poke Fun at ‘Itty-Bitty’ Austin Mini DETROIT–General Motors’ Buick division is taking its 40-year marketing relationship with golf to a new level with TV spots specifically focusing on [...]

This is a Profile

Chrysler Creative Gets To Work

Brand Marketing

Bozell Worldwide’s new associate creative director Gary Johnston didn’t waste any time making his mark at the agency. Since joining the Southfield, Mich., shop late last year, Johnston has overseen [...]

This is a Profile

Doner, M&C Face Off for BP Amoco

Brand Marketing

BP Amoco in London is conducting a review for a new line of clean fuels that is likely to dominate its European ad spending, sources said. The contenders for the [...]

This is a Profile

Ross Roy Wins a Round

Brand Marketing

DaimlerChrysler Consolidates Global Catalog Work DETROIT–While DaimlerChrysler executives continue to consider whether or not to consolidate media buying duties with Omnicom Group or a Bozell Worldwide-CIA team, Omnicom-owned Ross Roy [...]

This is a Profile

Doner Takes Control of Goodrich

Brand Marketing

Print Campaign Unifies Tire Pitches to Consumers, Enthusiasts DETROIT–Michelin North America’s B.F. Goodrich Tires unit is launching a print campaign for a new brand of tire that it claims is [...]

This is a Profile

Moms Back Minivan

Brand Marketing

Ford Motor Co. is gearing up for the spring selling season, prime time for moving minivans, with a new campaign for its Ford Windstar. Two 30-second spots break today on [...]