Tanya Gazdik

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GM Shops Go Regional

Brand Marketing

General Motors’ five national agencies are preparing to take on the automaker’s regional advertising duties, previously handled by dozens of agencies across the country. D’Arcy Masius Benton & Bowles, Troy, [...]

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Chevy Gets Selective With Tagline

Brand Marketing

Bow Tie Icon to Cover in Some Ads; Jingle Retooled for 3 Models DETROIT–General Motors’ Chevrolet division has used “Genuine Chevrolet” as the tagline for its cars for almost four [...]

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Montana at the Movies

Brand Marketing

Pontiac Minivan Spot Rolls Into Theaters DETROIT–General Motors’ Pontiac-GMC division is taking one of its TV spots for the Pontiac Montana minivan to the big screen. A specially edited 40-second [...]

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Doner Pulls Toronto Office A Little Closer

Brand Marketing

Doner is restructuring its Canadian operations in order to integrate the Toronto office more with its Southfield, Mich., headquarters and better position it to take on new business. The move [...]

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JWT to Amplify Blaupunkt

Brand Marketing

J. Walter Thompson here has been assigned the task of resurrecting the Blaupunkt electronics brand, long revered by audiophiles. The Robert Bosch Corp., which markets the brand, awarded the creative [...]

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BP Amoco Work Fuels Doner

Brand Marketing

Doner has bested M&C Saatchi, London, for a Pan-European assignment from BP Amoco to promote BP’s “clean fuels,” according to sources. The two shops have been battling for the creative [...]

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Mars Getting ‘N Sync With Teens

Brand Marketing

Promo Links Pop Band to SmithKline Beecham’s Acne Ointment DETROIT–Mars Advertising has designed a multifaceted campaign that links pop band ‘N Sync with SmithKline Beecham’s Oxy Balance acne prevention ointment. [...]

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Damon to Lead GM Promo Shop

Brand Marketing

General Motors has tapped a former Campbell-Ewald Advertising executive to head up R*Works, the automaker’s new national promotions agency. Ty Damon, formerly executive vice president of cross-brand marketing at CEA [...]

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Laying Down the Law

Brand Marketing

TraverRohrback Touts Legal Help Program DETROIT–A new campaign from TraverRohrback challenges the stereotype of lawyers as spotlight-seeking cashmongers with no regard for right and wrong. The Kalamazoo, Mich., agency touts [...]

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Buick Links to Links

Brand Marketing

Golf Ads Poke Fun at ‘Itty-Bitty’ Austin Mini DETROIT–General Motors’ Buick division is taking its 40-year marketing relationship with golf to a new level with TV spots specifically focusing on [...]