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General Motors has tapped a former Campbell-Ewald Advertising executive to head up R*Works, the automaker’s new national promotions agency.
Ty Damon, formerly executive vice president of cross-brand marketing at CEA in Warren, Mich., has been named general manager of R*Works. He is joined by Steve Tihanyi, a former Oldsmobile division executive, who is now GM’s director of regional activities.
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