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General Motors has tapped a former Campbell-Ewald Advertising executive to head up R*Works, the automaker’s new national promotions agency.
Ty Damon, formerly executive vice president of cross-brand marketing at CEA in Warren, Mich., has been named general manager of R*Works. He is joined by Steve Tihanyi, a former Oldsmobile division executive, who is now GM’s director of regional activities.
Damon previously was responsible for all Chevrolet direct marketing and loyalty programs at CEA, the national agency for GM’s Chevrolet division.
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