P&G's Low-Key Pregame Super Bowl Ad Urges Viewers to Share Household Chores Equitably

The 30-second spot highlights brands Dawn and Swiffer

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As most of us have realized by now, working and learning from home can also mean a lot more mess at home—and a lot more cleaning.

During this year’s Super Bowl, Procter & Gamble is urging viewers to ensure household chores are shared equitably between resident mess-makers. In a 30-second pregame spot highlighting its Dawn and Swiffer brands, the CPG giant points to data it gathered in a recent survey showing that one person still handles most of the chores in 65% of households.

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