P&G's Euro Cut Puts Heat on JMCP

Pat McGrath Convinced His Shop Can Resist Reassignment Trend
CHICAGO–Procter & Gamble’s removal of more than $100 million in assignments from Euro RSCG Worldwide begs the question of whether its newly acquired Jordan McGrath Case & Partners unit can hold onto the three P&G brands it currently handles.
JMCP principal Pat McGrath said Bounty, Zest and Era will stay with his shop because those accounts are regional in nature and because “we’re doing a great job on the businesses.”