Perspective: You Can Take It With You

For close to 60 years, marketers have depended on the one attribute of technology that everyone understands: portability

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There was a time—prior to the invention of intercontinental ballistic missiles, cloning, and genetically modified foods—that technology held little threat. In fact, during the summer of 1955, scientific advances were making the lives of American consumers demonstrably easier. That Dacron polyester shirt dried fast and never needed ironing. Your car could open up out on the new interstate.

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