Perspective: A Chance for Folks to Meat

Lunch meats were once dominated by the likes of salami and pimento loaf. So what happened? Turkey

In 1974, 4-year-old child actor Andy Lambros got his big break when Oscar Meyer and its agency J. Walter Thompson cast him in a TV spot. The curly haired lad sat on a pier with a fishing pole, singing that his bologna had a first name—“It’s O-S-C-A-R…” This spot was actually the second meat-related hit song for the brand. An earlier 1963 commercial featured school kids singing how they wished they were all Oscar Meyer wieners. (Surely you know the rest.)

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.