Super Bowl Commercials

Persil's Fourth Consecutive Super Bowl Ad Will Once Again Feature 'The Professional'

The brand's character will be back for the Big Game

persil-sb52-content-02-2018 — DDB New York will handle creative for the spot.Persil ProClean

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Persil ProClean is returning to pro football’s biggest night for the fourth consecutive year. The detergent brand will bring back The Professional, a pitchman who wants to help you clean your clothing, to the Super Bowl on Feb. 3 on CBS.

A brand spokesperson confirmed to Adweek that it is returning to the Big Game with an ad featuring the recurring character, who has been played by Younger actor Peter Hermann. DDB New York will handle creative for the spot.

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