Peroni Creates Beer-Flavored Gelato for Beer Day (and It's Free!)

The Molson Coors-owned brand partnered with Il Laboratorio del Gelato on the creation

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Beer is good. Gelato is good. Ergo, beer plus gelato must be even better, right?

Today is International Beer Day, and to celebrate the Molson Coors-owned Italian beer brand Peroni teamed up with Il Laboratorio del Gelato, a New York-based gelato business that prides itself on experimental collaborations to create beer gelato. The new creation is free for anyone who stops by one of Il Laboratorio’s two Manhattan shops today.

The Peroni Gelato is made with beer and lemon juice for a ‘crisp and refreshing’ taste.Peroni
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