PepsiCo Begins Delivering Snacks and Drinks Directly to Consumers

New DTC websites aim to meet an increased demand for ecommerce options

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


PepsiCo today launched two ecommerce websites that provide direct-to-consumer options for its dozens of packaged goods brands, such as Frito-Lay, Quaker, Muscle Milk, Gatorade, Hilo Life and more.

With more consumers turning to online ordering to avoid going to stores during the Covid-19 pandemic, PepsiCo wanted to “offer shoppers another alternative for easy and fast access to products they love,” the company’s svp and head of ecommerce, Gibu Thomas, said in a statement.

The first, PantryShop.com,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in