Pepsi Pulls Its Much-Hated Kendall Jenner Ad, Saying It 'Missed the Mark'

Brand apologizes to viewers and to its endorser

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Pepsi has apologized and pulled its controversial ad featuring Kendall Jenner.

“Pepsi was trying to project a global message of unity, peace and understanding,” the brand said in a statement. “Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

The soda-maker released the two-and-a-half minute ad, which was created by its in-house team, Creators League Studio, on Tuesday.

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