Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
2017 was the year of Pepsi?
It seems a little strange given 2017 was the year of that infamous, tone-deaf ad starring Kendall Jenner. If you look at the work from 2016 though, it turns out those campaigns were incredibly effective, according to Effie Worldwide.
Pepsi scored a pretty sizable recognition by Effie Worldwide, a group that recognizes brands, agencies and creative that drive business results for clients. According to the Effie Awards and the Effie Index, Pepsi is the most effective marketer of the year (based on data gathered in 2017).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in