Legacy Brands

Pepsi Makes Vanilla and Wild Cherry Dance-tastic in New Campaign

This is the first brand push for the fan-favorite flavors in five years

The campaign celebrates the new Pepsi Vanilla Zero Sugar and reintroduces Pepsi Wild Cherry Zero Sugar. Pepsi
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By Ian Zelaya

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Pepsi is putting Vanilla and Wild Cherry varieties in the spotlight for its latest campaign.

The soft drink brand unveiled its first campaign in five years for the two flavors, timed to the launch of the new Pepsi Vanilla Zero Sugar and reintroduction of Pepsi Wild Cherry Zero Sugar. The brand debuted two TV spots that extend Pepsi’s “That’s What I Like” campaign, the new U.S. tagline for 2020 that celebrates fans living their lives unapologetically.

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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