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SYDNEY–Pepsi-Cola Australia is bringing in its newest sugar-free product to spearhead its fight in the Australian cola wars–Pepsi Max. The company will back t….epsi Max will target mainly male consumers between 16 and 29 years old who want to drink diet cola but have not because, according to research, they consider its taste and image inferior to regular cola. Because of this, Pepsi marketing manager Michael McNulty said, there would be little cannibalization of the Diet Pepsi brand.
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