Pepsi, FCB Agree to Disagree

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Hours of negotiations between PepsiCo and Foote, Cone & Belding in a Chicago courtroom last week ended without resolution after the companies debated client/agency relationships and confidential information.

U.S. District Court Judge James Holderman mediated the three-hour proceeding, which was intended to settle a lawsuit filed by Pepsi that seeks to prevent its former Gatorade agency, FCB, from working on Coca-Cola’s rival Powerade brand.

Sources said Pepsi offered to agree to a six-month waiting period before FCB could start working on Powerade.

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