Pepsi, Facebook Brass Kick Off Creative Week

'It sucks having to manage 30 agencies'—Jakeman

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PepsiCo brand manager Brad Jakeman would like to work with just one ad shop—if he could. "It sucks having to manage 30 agencies," he said Monday morning at the kickoff panel for Creative Week 2012. "It really sucks. There's a huge part of me that would love just one phone call to make, but it's practically impossible [to see] how that's going to happen," he said.

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