Pepsi and Chlöe Hark Back to Footloose With Spot for Soda Shop Bop

The beverage brand's release of new flavors is filtered through its history to tell an updated story

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Pepsi is a sucker for history.

The brand is going to the retro well once again for its latest campaign, celebrating the release of its Cola-Soda Shop line of beverages.

Pepsi is getting a marketing assist from R&B singer Chlöe for a new spot, with the songstress performing a modernized version of Footloose, the title track from the 1984 movie by Yacht Rock figure Kenny Loggins.

“This collaboration with Pepsi is a dream come true,” Chlöe said in a statement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in