People Turn Full on Savage in Avocados From Mexico's Wild Super Bowl Spot

Guacamole and chips are meant for each other, just like peanut butter and jelly or peanut butter and chocolate. It just makes sense. But what happens when there are no delicious chips to enjoy with your guacamole? Well, all hell breaks loose, according to Avocados From Mexico. The brand explores the idea of a chip-less world in its Super Bowl spot, released today. This marks Avocados From Mexico's fourth consecutive year in the game, with creative from agency GSD&M. A 60-second version of the ad rolled out today, but a 30-second cut of the ad will run during the game. The spot opens on a a weird bio dome that has sealed all the terrible things in the world on the outside, and kept all the good things (like Avocados From Mexico) on the inside. This new world features massage chairs and everyone's favorite celebrity Chris Elliot. But they forget the chips, and when the last remaining humans, decked out in white, discover the chips are outside of their precious dome, things instantly turn straight savage. Things take a turn when the leader of the pack drops the knowledge that avocados, especially Avocados From Mexico, go great with many different food items. Avocado toast anyone? But, as we've all grown to learn, nothing good seems to ever last... [kickout id="3"] [kickout id="1"] [kickout id="2"] • For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl LII Ad Tracker. And join us on the evening of Feb. 4 for the best in-game coverage of the Super Bowl commercials anywhere. CREDITS Chief Creative Oﬃcer: Jay Russell President: Marianne Malina Group Creative Director: Tom Hamling Group Creative Director: Tim Eger ACD/Copy: Barrett Michael, Leigh Browne ACD/AD: Greg Wyatt, Jon Williamson Director of Production: Jack Epsteen Account Director: Sabia Siddiqi Account Supervisor: Audrey Henderson, Cat Snyder Director of Business Aﬀairs: Lindsay Wakabayashi Chief Strategist: Andrew Teagle Project Manager: Venus Soto PR Communications Manager: Chelsey Korman Production Company: O Positive Directors: David Shane/Michael Clancy Director of Photography: Marc Laliberte-Else Executive Producer: Ralph Laucella Executive Producer: Marc Grill Producer: Ken Licata Editorial: Arcade Edit Editor: Nick Rondeau Asst. Editor: Dean Miyahira Managing Partner: Damian Stevens EP: Crissy DeSimone HOP: Kirsten Thon-Webb Producer: Alexa Atkin Editorial: GSD&M (Teaser) Editor/Animator: Jacob Stern/Nick Grisham (Teaser) Associate Producer: Mystie Pineda (Teaser) Online, VFX, Color: Timber Creative Directors/Partners: Jonah Hall & Kevin Lau VFX Set Supervisor: Jonah Hall Executive Producer: Sabrina Elizondo Flame Artist: Brian Shneider Flame Assists: Brandon Harden, Brack Hightchew, Erik Rojas Design: Kevin Lau, Jon Lorenz, Zach Carnes, James Kim CG: Jeﬀ Willette, Jon Lorenz, Brandon Lester, Erik Zimmermann Nuke Artists: Michael Loney, Mark Robben, Cris Kong, Daniel Svaboe Colorist: Miles Kinghorn Producers: Jillian Lynes, James Reid Production Coordinator: Michelle CasHllo Music & Sound Design Company: Robot Repair Music: Kael Alden Sound Design: Doug Darnell Audio Post Studio: Eleven Mix: Jeﬀ Payne Asst. Mixer: Jordan Meltzer & Andrew Smith Executive Producer: Melissa Elston Producer: Maddee Bonniot Mix: David Bewley/Pony Sound (Teaser)