Pennzoil Reviews $20 Mil. Creative Account

DALLAS Shell Lubricants is putting the creative portion of its Pennzoil Motor Oil brand’s $20 million advertising account into review, the client confirmed.

Incumbent GSD&M in Austin, Texas, will defend, the client said. Consultancy Roth Associates in New York is handling the review for the Houston-based client, which acquired the Pennzoil-Quaker State Co.

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