Pencils of Promise Is Bringing Education to Those Who Need It Most

Adam Braun's charity is Adweek’s 2016 Brand Save honoree

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A young boy sits on the streets of India, begging, when Adam Braun spots him. It is 2006, during a post-college trip, and Braun decides to approach the child, asking him a simple question: "If you could have anything in the world, what would it be?" His greatest desire, it turns out? A pencil.

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