Pencils of Promise Is Bringing Education to Those Who Need It Most

Adam Braun's charity is Adweek’s 2016 Brand Save honoree

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A young boy sits on the streets of India, begging, when Adam Braun spots him. It is 2006, during a post-college trip, and Braun decides to approach the child, asking him a simple question: "If you could have anything in the world, what would it be?" His greatest desire, it turns out? A pencil.

Braun then reaches into his backpack and gives the boy just that. He watches as joy spreads across his face. In that moment, Braun realizes that this simple act of kindness has handed a child so much more than just a writing implement—but also, immense possibility and promise in a world where 250 million children cannot read or write and will never get the chance to go to school.



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