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CHICAGO Bally Total Fitness has named Patrick Peduto executive creative director and enlisted Peduto’s boutique RocketScience to coordinate all creative for the brand.
In the new post, Peduto is charged with helping to maintain creative continuity on Bally’s marketing efforts. Peduto, with his shop RocketScience (a four-person agency in New York), will oversee Bally’s in-house design and advertising department and “collaborate with all of the creative resources” on Bally’s roster, the company said.
Peduto was hired by Martin Pazzani, who joined Chicago-based Bally in August as chief marketing officer.
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