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With Davidic flair, a small Southern California agency has prevailed over one of the world’s biggest public relations companies to capture the public relations assignment for Lincoln-Mercury.
Pacific Communications Group, a 3-year-old integrated marketing shop in Torrance, Calif., has been tapped to handle domestic public relations duties for the Ford Motor Co. luxury division, which is relocating to Irvine, Calif., from Detroit.
The agency beat out two other shops for the assignment, including Burson-Marsteller, said sources.
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