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PayPal took a bold marketing move against competitor Apple Pay today, criticizing the mobile payment technology that Apple launched last week.
PayPal took out a full-page ad in The New York Times with copy that read, "We the people want our money safer than our selfies," referencing the backlash from Apple’s recent iCloud hack that pulled naked photos of celebrities.
PayPal also enlisted social yesterday to spread the word about the campaign by posting the image on its Twitter account.