Partnership Combats OTC Abuse

WASHINGTON In a public service campaign released today, the Partnership for a Drug-Free America warns parents that teens are getting high from prescription and over-the-counter medicines commonly found in their own homes.

The television, print, radio and Internet appeal features messages based on findings from the nonprofit group’s 2005 attitude survey, which found that teens think abusing common household medicines is safer than using illegal drugs.

In one spot called “Hood,” crafted by Grey in New York, a car with tinted windows is seen driving through a suburban setting as the announcer says a new kind of drug abuse is creeping into neighborhoods.