As Parents Shop for Back-to-School Gear, Many Are Also in the Market for Back-to-Work Necessities

Search data from Profitero shows a surge in interest for makeup, blazers, on-the-go snacks and pet cameras

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As companies grapple with the future of office-based work in the unpredictable era of Covid-19, employees are also starting to think about—and shop for—a return to the physical workplace.

According to data from ecommerce analytics firm Profitero, the surge in search terms related to back-to-work purchases suggests that the trend could rival back-to-school shopping as the academic year approaches. Searches for makeup, office attire, on-the-go snacks and pet cameras have skyrocketed, some by several thousand percent compared to last year at this time.

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