On perhaps one of the biggest pizza-eating days of the year, Super Bowl Sunday, Papa John’s is launching a new brand platform and capitalizing on its status as the official pizza sponsor of the NFL.
The new slogan, “We’re more than a pizza company, we’re a pizza family,” builds on Papa John’s overall brand promise, “Better ingredients, better pizza,” which remains the foundation of its marketing.
The 60-second spot that will air around 3 p.m. or 3:30 p.m.
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