Pantene Celebrates the Quinceañera One Trans Woman Never Had in an Emotional Short Film

The brand highlights cultural and family acceptance in its latest campaign

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For the Latin American community, quinceañeras are considered a passage to womanhood. However, transgender people are often excluded from participating in these cultural traditions because they either don’t know or haven’t been able to share their true gender due to issues of cultural acceptance and systemic barriers.

So, in celebration of International Transgender Day of Visibility, Pantene gave a transgender woman the quinceañera she never had.

The brand released a documentary-style short film chronicling the quinceañera of Isa, a trans woman in her forties who was denied one as a teenager.

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