New Panasonic Campaign Attempts to Connect With Younger Consumers by Highlighting Brand Values

The new spot was unveiled at CES 2020

Today at the Consumer Electronics Show in Las Vegas, Panasonic announced the release of its “#WhatMovesUs” campaign, which features Olympic gold medalists Michael Phelps and Katie Ledecky, Paralympic silver medalist Elexis “Lex” Gillette and USA Karate National Team member Sakura Kokumai.