Palmer Named Ecd at Chemistri

Ex-Wieden + Kennedy cd Rob Palmer’s road trip last week was a fitting way to spend his last vacation before starting a new job at Publicis Groupe’s Chemistri in Troy, Mich., where he will lead creative on the $300 million Cadillac account.

In his role as ecd, a new title at the shop, Palmer, 35, will be second in command to chief creative officer Gary Topolewski and will oversee about 80 creatives when he starts in mid-August. Chemistri also handles General Motors’ Pontiac brand and its Mr. Goodwrench dealer program.

Palmer joined Wieden in Portland, Ore., in 1995, where he cut his teeth on ESPN SportsCenter (winning an Emmy) and Nike. He left in 2000 to work on Apple at TBWA\Chiat\Day, Playa del Rey, Calif., where he helped launch iMac Colors. He returned to Wieden later that year.

Palmer’s AltaVista work at Wieden won a Kelly and a gold Lion. His book also includes Nike’s “Play” campaign and the Tiger Woods “I Switched” and “Hacky Sack II” spots for Nike Golf.

“Rob can do so many things,” Topolewski said. “He is an art director by training but has done a great deal of writing and has also directed a number of spots.”

Wieden cd Roger Camp, who worked with Palmer for two years, said he “strikes a good balance” between intensity about the work and a laid-back leadership style. “He has a good rapport with creatives,” Camp said, “and account people like working with him and clients as well.”

Chemistri has recently added several other creatives in its Chicago office, including Colin Selikow, a copywriter who joined from BBDO, New York, and Wendy Wassink and David Kantor, both associate creative directors, who joined from J. Walter Thompson, Chicago.

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