Tanya Irwin


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Upfront 2004 – The Advertisers: Automotive

Brand Marketing

Auto marketers are getting out the antacids in anticipation of another difficult upfront. “There’s a lot of heartburn on that subject,” says Fred Suckow, Nissan North America director of marketing. [...]

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Lincoln Mercury Dealers Ink Lions Coach

Brand Marketing

DETROIT The Metro Detroit Lincoln Mercury Dealers’ Association has signed a three-year agreement with Detroit Lions head coach Steve Mariucci to serve as spokesman. As part of the agreement, Mariucci [...]

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C-E, Grey Alive for $270 Mil. Kmart

Brand Marketing

DETROIT Interpublic Group’s Campbell-Ewald and Grey Global Group have made the cut in Kmart’s $270 million agency review, according to sources.Agencies not advancing include independent Doner, Southfield, Mich.; WPP Group’s [...]

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OnStar Names Marketing Chief, Prepares TV Push

Brand Marketing

DETROIT General Motors’ OnStar unit will break new TV ads next month and has named Andy Young director of marketing communica-tions.Young replaces Chris Hamer, who moved to GM’s Cadillac division [...]

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Keith Plays Pickup for Ford Trucks

Brand Marketing

DETROIT A spot for Ford Motor Co.’s truck lineup breaks today featuring country singer and familiar client pitchman Toby Keith singing a new song he wrote specifically for Ford. The [...]

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Navy Targets ‘Brightest’ African Americans

Brand Marketing

The U.S. Navy today breaks its first-ever TV commercial targeting African Americans, who already make up a higher percentage of the organization’s ranks than they do the overall U.S. population.The [...]

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Palmer Named Ecd at Chemistri

Brand Marketing

Ex-Wieden + Kennedy cd Rob Palmer’s road trip last week was a fitting way to spend his last vacation before starting a new job at Publicis Groupe’s Chemistri in Troy, [...]

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Chrysler to Shift Pacifica Message

Brand Marketing

Joe Eberhardt, Chrysler Group’s new chief marketer, admits the DaimlerChrysler unit stumbled by focusing on ads starring spokesperson Céline Dion. “I don’t think we should use personality affiliations of any [...]

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Ford Signs Magic Johnson for Lincoln-Mercury

Brand Marketing

DETROIT Ford’s Lincoln-Mercury unit has signed basketball legend Earvin “Magic” Johnson as its new pitchman, according to the client. Terms of a multi-year deal signed this month were not disclosed.Johnson [...]

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Real Estate Co. to Focus on N.Y. Shops

Brand Marketing

Mills Corp., which develops and manages retail and entertainment properties, will focus on New York shops with proven integrated marketing abilities in its search for a new ad agency, according [...]

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Pro-SUV Group Answers Detractors

Brand Marketing

DETROIT The Sport Utility Vehicle Owners of America (SUVOA) has an answer to the “What would Jesus drive?” question posed by an anti-SUV group in ads last November.A full-page ad [...]

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Mills’ Malls and Doner Part Ways

Brand Marketing

DETROIT Doner and The Mills Corp. have mutually agreed to part ways, said Doner chairman and chief executive officer Alan Kalter.“The decision to terminate the relationship was necessary due to [...]

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GM Rolls Out ‘Summerdrive’ Sequel

Brand Marketing

DETROIT General Motors launches a new retail marketing program this week called “Summerdrive 2 The Max” with the goal of clearing dealer lots of current inventory before the new models [...]

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Ford Task Force Approves WPP Contract

Brand Marketing

DETROIT An internal task force that came together to study Ford Motor Co.’s relationship with WPP Group has given its blessing to the automaker signing a global contract with the [...]

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Copacia Departs C-E for Wunderman

Brand Marketing

Veteran adman Tim Copacia has left Campbell-Ewald after a little more than two months for the top post at Wunderman, here, which is preparing for additional work from Lincoln Mercury.Copacia, [...]