Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In an about-face in strategy, handheld computer maker Palm this holiday season is backing away from branding ads to focus on products.
The company’s estimated $10 million holiday TV and online campaign features a Palm amid throbbing electronic music as various features are outlined. “Read a book, plan lunch, plan for the future,” read headlines as the pixillated backgrounds come into view illustrating the features in one TV spot. A second spot takes a similar tack while the third touts partner Panasonic’s SD Card memory module.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in