Palm Holiday Spots to Focus on Products

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In an about-face in strategy, handheld computer maker Palm this holiday season is backing away from branding ads to focus on products.

The company’s estimated $10 million holiday TV and online campaign features a Palm amid throbbing electronic music as various features are outlined. “Read a book, plan lunch, plan for the future,” read headlines as the pixillated backgrounds come into view illustrating the features in one TV spot.

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