Paint by Numbers: Data Goes Visual

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NEW YORK Greg Green has a problem: Eyes tend to glaze over when he tells people what he does.

“I’ve been in analytics for 20 years,” said the Digitas svp of media operations. “It’s hard to not be a conversation killer at a cocktail party. When you say you do the math stuff, they don’t want to talk to you.”

But Green hopes the Web platform he spearheaded this year, the Global Marketing Navigator, will make him a bit more popular at the Publicis Groupe holiday party.

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