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Charitable organization Oxfam is aiming to position itself as a fashion destination, as it celebrates 75 years of secondhand retail with a film that communicates the potential outfits that could be purchased through its stores and ecommerce platform.
The 30-second spot from Dentsu Creative sees a girl trying on a number of outfits she discovers from the store, as she seeks the right outfit for a night out. The clothes change with each step she takes walking down a catwalk to make her decision.
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