Overload Of Game Ads Could Defeat Purpose

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A new report released by Mediaedge:cia analyzing in-game advertising cautions against marketers potentially flooding the gaming universe with ads, as it also throws some cold water on a few of the more exuberant spending predictions for the industry.

Expectations for the burgeoning in-game ad space have risen precipitously over the past year, particularly as companies like Massive Inc.

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