Our Climate Reality Demands Radical Action From Brands, Not Meager Promises

Adweek's 2022 Sustainability Stars aim to chart a path forward for their industries at a dire time for the planet

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Advertising’s central goal has always been to convince people to buy more stuff. But as the world hurtles toward environmental catastrophe, brands and advertisers have a crucial role to play in transforming the global economy to adapt to and mitigate the effects of climate change.

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This story first appeared in the April 4, 2022, issue of Adweek magazine. Click here to subscribe.