Oreo’s Attempts at Originality Are Ruining Its Brand Identity

Too many flavors made them stray too far from their original intent

Oreo, the chocolate and vanilla cream cookie brand juggernaut, is now also available in a carrot cake flavor. And a pistachio thin Oreo. And a birthday cake flavor and a thin salted caramel creme mutation. Did I mention the coconut fudge dipped creme? There are more than 25 different flavors and forms in all.