Oreo Has an Explosive New Flavor, and Wants You to Create Its Next One

Ellie Kemper helps introduce 'My Oreo Creation'

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Think you’ve got what it takes to create the next great Oreo flavor? Now is your chance.

The Mondelez cookie brand came out with two big pieces of news this morning. One is a new flavor (more on that later), and the other is a contest inviting Oreo fanatics to submit their own tasty flavor ideas. It’s called the “My Oreo Creation” contest. It kicks off today and runs through July 14.

Consumers in the U.S. can submit their creations through Instagram and Twitter using the contest hashtag #MyOreoCreation and #Contest.

“We were just thinking we’ve done such exciting things with the cookie that we’ve never done before.



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