These Ordinary Ads Feature Only People With Disabilities, and That’s the Point

Visibility for Disability initiative shows why representation matters

a father and daughter with disabilities eating cereal
Visibility for Disability created two fake advertisements in the hopes of showing how valuable representation can be. Visibility for Disability

Though people with disabilities make up the largest minority group in the world, less than 3% of characters in North American television shows have a disability. (And, of these, 95% are played by able-bodied actors.)

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.
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