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Oracle has named Ariel Kelman its new chief marketing officer.
Before joining the Redwood City, Calif.-based database management behemoth, Kelman served as vice president and head of worldwide marketing at Amazon Web Services, capping off a nearly nine-year career at Amazon’s $400 billion cloud computing business.
He also served as vice president, senior director and director of platform product marketing at Salesforce.com; and as a data warehouse implementation consultant at MicroStrategy. Kelman also co-founded software solutions startup Ventaso in 1999 and served as its vice president of marketing until 2004.
AWS is not only one of Oracle’s major competitors (per Gartner, it led the market by about 48% in 2018), but also its unabashed
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