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2020 brought a lot of change—and 2021 will be a continuation of those trends.
That’s according to Ariel Kelman, CMO of Oracle, who took the virtual stage at Adweek Outlook 2021: The Year Ahead in Marketing and Media virtual event. During his presentation, Kelman spoke about the need for marketers integrate technology into every aspect of their businesses and subsequently, to sync up these new processes and tools.
Below, four lessons that Kelman shared about what marketers can expect in—and how they can prepare for—the year to come.
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