Optimedia Hires Lilley for New Biz

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Publicis Groupe’s Optimedia USA this week adds Bob Lilley in the new post of evp, managing director of media/marketing development.

Lilley, 63, was recruited by Optimedia CEO Mike Drexler, who gave him his first media job in 1966 at Ogilvy & Mather. Drexler has been overseeing new business for the $1.5

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