Brand Marketing

Oprah’s Weight Watchers Tweet Helped Its Stock Price Surge 23% in a Day

You get a stock hike!

By Christine Birkner

January 27, 2016

Oprah's loss is Weight Watchers' gain. When the media maven and partial owner of the weight-loss company tweeted about her recent 26-pound weight loss while participating in the program (and eating bread, no less), investors ate it up, resulting in a 23 percent spike in the company's stock in one day.

Christine Birkner
@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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