LOS ANGELES Zoomerang, a division of MarketTools, has introduced Online Focus, a Web-based research system that facilitates live-moderated focus group testing of ad campaigns.
Online Focus permits panelists to respond directly to ads, notes responses, and collates and reports findings.
The San Francisco company said its pre-screened panel of potential focus group members covers all U.S. regions and standard demographic groups.
Online Focus, the firm said, can reduce a typical four- to eight-week process to a single week.
Marilyn
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