On the Road to Brandweek: Bumble's Alexandra Williamson Discusses Their Shift to Social and Targeting Gen Z

Moving beyond dating to address broader issues women face in social networking

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In this age of toxic discourse from all corners of social media that all too often takes a hard turn into outright misogyny—including from our most senior leaders—nothing was more ready for disruption than online and app-based dating. Bumble, launched in 2014, saw that need and filled it with an app that put the control of interactions firmly into the hands of women seeking to make connections.

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