On the Road to Brandweek: Bumble's Alexandra Williamson Discusses Their Shift to Social and Targeting Gen Z

Moving beyond dating to address broader issues women face in social networking

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

In this age of toxic discourse from all corners of social media that all too often takes a hard turn into outright misogyny—including from our most senior leaders—nothing was more ready for disruption than online and app-based dating. Bumble, launched in 2014, saw that need and filled it with an app that put the control of interactions firmly into the hands of women seeking to make connections.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in