On the Adweek Podcast: the Marketing of Pride

Mastercard, H&M, Lyft and Bud Light are doing it right

American Express was just one of hundreds of brands that flew the pride flag in June. Dianna McDougall for Adweek
Headshot of Chris Ariens

The LGBTQ movement has just passed a milestone: 50 years since the Stonewall riots energized New York’s gay community and then reverberated across the country. But it’s taken almost that long for brands to embrace the community, with many treading lightly for years, fearing backlash.

So which brands are doing it right? And which aren’t?

On this week’s episode of the Adweek podcast, Yeah, That’s Probably an Ad, hosted by community editor Nicole Ortiz, we hear from LGBTQ brand leaders and innovators for their take.

This week’s panel is:

• Dianna McDougall, Adweek art director
• Rachel Tipograph, founder and CEO of MikMak
• Gus Johnston, creative director, Venables Bell & Partners
• Rigel Cable, Rigel Gemini/Astound Commerce

You can stream the new episode below, listen and subscribe on Apple Podcasts or other platforms, or follow our podcast on Spotify.

Got any questions or comments about this or any of our podcasts? Hit us up at podcast@adweek.com.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.