Game of Thrones is back! I would make a GOT reference here, but I’ve never seen an episode, so I’m not going to try. Suffice to say, fans are freaking out, and brands are ready to take advantage of the hoopla surrounding the premiere.
On this week’s episode of the Adweek podcast Yeah, That’s Probably an Ad, creative and innovation editor David Griner is joined by digital media reporter Sara Jerde to talk about how brands like Oreos, Mountain Dew and Bud Light got in on the GOT action.
Plus, the duo discuss Disney’s surprisingly affordable streaming platform, and more.