On the Adweek Podcast: For Brands, Authenticity Is the New Black

From Lufthansa to AB InBev to Target and Chobani, big brands are going back to basics and using data

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

PALM SPRINGS, Calif.—At the first Brandweek in 2018, there was a lot of talk about DTC and data. This year, the buzz was about brand purpose and authenticity.

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